Privacy Policy

1. SCOPE

Lynch Marks takes your privacy seriously. This policy explains how we collect, use, and protect Personal Data submitted and collected by Lynch Marks through its website and mobile applications.

a. Personal Data means information that determines the identity of an individual.

b. Controller (Not Processor).

• This policy describes our role as a “controller” of personal data.
• This policy does not apply to the extent we process Personal Data in the role of a ‘processor’ (service provider) on behalf of our customers as part of our cloud service, except as provided in 3(b) below.

2. DATA COLLECTION

a. Interest in Services. If you have an interest in obtaining information about our services; request customer support; contact us; register to use our websites; sign up for an event or webinar; or download content, we may require that you provide to us your contact information (name, title, company name, address, phone number, or email address);

b. Purchases. If you make purchases via our website or register for an event or webinar, we may require that you provide to us your financial and billing information, such as billing name, billing address, and credit card number;

c. Websites. If you interact with our websites or emails, we automatically collect information about your device and your usage of our websites or emails (such as Internet Protocol (IP) addresses or other identifiers, which may qualify as Personal Data);

d. Events. If you attend an event and we scan your badge, it may provide us your information (name, title, company name, address, country, phone number and email address);

e. Log Files. If you use and interact with our services, we may collect information about your device and your usage of our services through log files and other technologies, some of which may qualify as Personal Data;

f. Surveys. If you voluntarily submit certain information to our services, such as filling out a survey about your experience, we collect the information you have provided;

g. Other Sources. We also collect information about you from other sources including third parties from whom we purchase Personal Data and from publicly available information.

• We may combine this information with Personal Data provided by you.
• This helps us update, expand, and analyze our records, identify new customers, and create more tailored advertising to provide services that may be of interest to you.
• The Personal Data we collect from other sources includes identifiers, professional or employment-related information, education information, commercial information, internet activity information, and inferences about preferences and behaviors.
• We collect such Personal Data from these sources:
• Third party providers of business contact information, including mailing addresses, job titles, email addresses, phone numbers, intent data (or user behavior data), social media profiles, LinkedIn URLs and custom profiles, for purposes of targeted advertising, delivering relevant email content, event promotion and profiling, determining eligibility and verifying contact information.

3. DATA COLLECTION TOOLS

We use common information-gathering tools, such as tools for collecting usage data, cookies, pixels, and similar technologies to automatically collect information that may contain Personal Data as you navigate our websites, our services, or interact with emails we have sent to you.

a. Automatically When you Visit our Sites.

• This information may include identifiers, commercial information, and internet activity information such as IP address (or proxy server information), device and application information, identification numbers and features, location, browser type, plug-ins, integrations, Internet service provider and/or mobile carrier, the pages and files viewed, searches, referring website, app or ad, operating system, system configuration information, advertising and language preferences, date and time stamps associated with your usage, and frequency of visits to the websites.
• This information is used to analyze overall trends, help us provide and improve our websites, offer a tailored experience for website users, and secure and maintain our websites.

b. Automatically (as a Controller) as part of our Cloud Services.

• This information may include identifiers, commercial information, and internet activity information such as IP address (or proxy server), device and application identification numbers, location, browser type, Internet service provider or mobile carrier, the pages and files viewed, website and webpage interactions including searches and other actions you take, operating system and system configuration information and date and time stamps associated with your usage.
• This information is used to maintain the security of the services, to provide necessary functionality, to improve performance of the services, to assess and improve customer and user experience of the services, to review compliance with applicable usage terms, to identify future opportunities for development of the services, to assess capacity requirements, and to identify customer opportunities.
• Some of the data collected by the services, whether alone or in conjunction with other data, could be personally identifying to you. Please note that this data is primarily used to identify the uniqueness of each user logging on (as opposed to specific individuals), apart from where it is strictly required to identify an individual for security purposes or as required as part of our provision of the services to our customers.
• We may collect, use and share statistical or demographic data for any purpose. This aggregated data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your usage data to calculate the percentage of users accessing a specific feature. However, if we combine or connect aggregated data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this policy.

c. Cookies and other Tracking Technologies.

• We use technologies such as pixels, tags, and JavaScript, alone or in conjunction with cookies, to gather information about the use of our websites and how people interact with our emails.
• When you visit our websites, we, or an authorized third party, may place a cookie on your device that collects information, including Personal Data, about your online activities over time and across different sites. Cookies allow us to track use, infer browsing preferences, and improve and customize your browsing experience.
• We use both session-based and persistent cookies on our websites.

• We use both session-based and persistent cookies on our websites.
  • Session-based cookies exist only during a single session and disappear from your device when you close your browser or turn off the device.
  • Persistent cookies remain on your device after you close your browser or turn your device off.
  • You can control the use of cookies on your device but choosing to disable cookies on your device may limit your ability to use some features on our websites and services. To learn how to control cookies, click https://www.aboutcookies.org/.

4. COOKIES

a. Necessary Cookies – Basic Website Functionality.

• These cookies are needed to transmit the website.
• If you opt out of us using necessary cookies, you cannot access our website.

b. Functional Cookies.

• Are used to analyze site traffic, cookies used for market research, and cookies used to display advertising that is not directed to a particular individual.
• Are used to improve how our websites function and to help us provide you with more relevant communications, including marketing communications. These cookies collect information about how our websites are used, including which pages are viewed most often.
• We may use our own technology or third-party technology to track and analyze usage information to provide enhanced interactions and more relevant communications, and to track the performance of our advertisements.

We use the following functional cookies on our Websites:

• We may also use HTML5 local storage or Flash cookies for the above-mentioned purposes. These technologies differ from browser cookies in the amount and type of data they store, and how they store it. To learn how to manage privacy and storage settings for Flash cookies, click https://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager.html#117118.
• You can choose to opt out of functional cookies. To change your cookie settings and preferences, including those for functional cookies, click the Cookie Preferences link on the page. To learn how to control functional cookies, click https://www.aboutcookies.org/.

c. Advertising, Marketing and Tracking Cookies.

• Advertising cookies track activity across websites in order to understand a viewer’s interests, and to direct marketing to them.
  • We sometimes use cookies delivered by us or by third parties to show you ads for our products that we think may interest you on devices you use and to track the performance of our advertisements. For example, these cookies collect information such as which browser you used when visiting our websites.
  • We also contract with third-party advertising networks that collect IP addresses and other information from web beacons on our websites, from emails and on third-party websites. Advertising networks follow your online activities over time and across different websites or other online services by collecting device and usage data through automated means, including through the use of cookies. These technologies may recognize you across the different devices you use. When we work with third party advertising networks, we require them to restrict their data processing to only what is necessary to provide us with the advertising services we request.
• Notices on behavioral advertising and tracking cookies and opt-out for website visitors.
  • We, or one of our authorized partners, may place or read cookies on your device when you visit our websites for the purpose of serving you targeted advertising (also referred to as “online behavioral advertising” or “interest-based advertising”). To learn more about targeted advertising and advertising networks please visit the opt-out pages of the Network Advertising Initiative at https://optout.networkadvertising.org/?c=1, and the Digital Advertising Alliance at https://optout.aboutads.info/?c=2&lang=EN.

We use the following advertising, marketing, and tracking cookies on our Websites:

• Do Not Track.
  • While some internet browsers offer a “do not track” or “DNT” option that lets you tell websites that you do not want to have your online activities tracked, these features are not yet uniform. Therefore, we do not currently commit to responding to browsers’ DNT signals with respect to our websites.

5. Uses.

We rely on authorized legal basis (such as, performance of a contract or legitimate interest) to collect and process your Personal Data, unless consent is required by law.

a. Websites and Services. We process your Personal Data to perform our contract with you for the use of our websites and services and to fulfill our contractual obligations; if we have not entered into a contract with you, we base the processing of your Personal Data on our legitimate interest to operate and administer our websites and to provide you with content you access and request (e.g., to download content from our websites);

b. Contact and User Support. If you request support, or if you contact us by other means including via a phone call or webform, we process your Personal Data to perform our contract and to the extent it is necessary for our legitimate interest in fulfilling your requests and communicating with you;

c. Payments. If you have provided financial information to us, we process your Personal Data to verify that information and to collect payments to the extent that doing so is necessary to complete a transaction and perform our contract with you;

d. Security. We process your Personal Data by tracking use of our websites and services, creating aggregated non-personal data, verifying accounts and activity, investigating suspicious activity, and enforcing our terms and policies to the extent it is necessary for our legitimate interest in promoting the safety and security of the services, systems and applications and in protecting our rights and the rights of others;

e. Development. We process your Personal Data to analyze trends and to track your usage of and interactions with our websites and services to the extent it is necessary for our legitimate interest in developing and improving our websites and services and providing our users with more relevant content and service offerings;

f. Compliance. We process your Personal Data to review compliance with the contracts and policies to the extent that it is in our legitimate interest;

g. Customer Opportunities. We process your Personal Data to assess new potential customer opportunities to the extent that it is in our legitimate interest;

h. Personalized Advertisements. We process your Personal Data to conduct marketing research, advertise to you, provide personalized information about us on and off our websites based upon your activities and interests to the extent it is necessary for our legitimate interest;

i. Marketing Communications. We will process your Personal Data or device and usage data to send you marketing information, product recommendations and other non-transactional communications about us and partners, including information about our products, promotions or events as necessary for our legitimate interest;

j. Managing Event Registrations and Attendance. We process your Personal Data to plan and host events or webinars for which you have registered or that you attend, including sending related communications to you, to perform our contract;

k. Legal Obligations. We process your Personal Data when cooperating with public and government authorities, courts or regulators in accordance with our legal obligations under applicable laws to the extent this requires the processing or disclosure of Personal Data to protect our rights or is necessary for our legitimate interest.

6. Disclosure and Sharing

a. Service Providers. With our contracted service providers, who provide services such as IT and system administration and hosting, credit card processing, research and analytics, marketing, and customer support;

b. Your Affiliates. If you use our services as a user, we may share your Personal Data with your affiliated customer responsible for your access to the services to the extent this is necessary for verifying accounts and activity, investigating suspicious activity, or enforcing our terms and policies;

c. Event Sponsors. If you attend an event or webinar organized by us, or download or access content, we may share your Personal Data with sponsors of the event. If required by applicable law, you may consent to such sharing via the registration form or by allowing your attendee badge to be scanned at a sponsor booth. In these circumstances, your information will be subject to the sponsors’ privacy statements;

d. Third party networks and websites. With third-party social media networks, advertising networks and websites, so that we can market and advertise on third party platforms and websites;

e. Professional Advisers. In individual instances, we may share your Personal Data with professional advisers acting as service providers, processors, or joint controllers – including lawyers, bankers, auditors, and insurers based in countries in which we operate, and to the extent we are legally obliged to share or have a legitimate interest in sharing your Personal Data;

f. Change in Ownership. To a successor, if we are involved in a merger, reorganization, or other corporate change, or sell a business unit, or a significant portion of our business. In accordance with applicable laws, we will use reasonable efforts to notify you of any transfer of Personal Data to an unaffiliated third party;

g. Anonymous and Aggregated. We may also share anonymous and aggregated usage data in the normal course of operating our business; for example, we may share information publicly to show trends about the general use of our services; and

h. Legal Requirements. We may be required by law to disclose your Personal Data, and we will try to take steps to limit any such disclosure.

7. Your Rights as a Data Subject in the EU.

a. Data Subject Rights. If you are a “Data Subject” in the EU, and we collect or you provide us with any Personal Data as that term is defined under the General Data Protection Regulation (GDPR), the following applies:

• You can ask us what personal data we hold, about you, and you can ask us to access it, have a copy of it, correct it if it is inaccurate, restrict the processing of it, object to the processing of it, erase it or withdraw your consent to us processing it, under certain circumstances.
• To exercise your rights regarding your personal data by email, mail, or phone, please use the contact information provided at the bottom of this policy. We will respond to all legitimate requests within 30 days, where possible and will contact you should we require additional information in order to honor your request. You may also complain to the supervisory authority of the country in which you are located or to our EU representative.

b. Transfer. As you register on our Service, your personal data is being stored outside of the EEA and the UK on our servers in the United States. If we further transfer this personal data, it will be transferred to a Sub-processor that: (i) is located in a third country or territory recognised by the EU Commission to have an adequate level of protection; or (ii) we have entered into Standard Contractual Clauses with; or (iii) has other legally recognized appropriate safeguards in place. By submitting your personal data, you agree to this transfer, storing or processing of your personal data outside of the EEA and the UK.

c. Retention. We will retain your personal data for as long as necessary for the relevant activity for which it was provided or collected, in accordance with our then current data retention policy, unless you otherwise request that it be deleted sooner in accordance with this policy.

d. Marketing. Please note that, if you change your mind about being sent marketing emails you can “opt out” at any time by clicking the “unsubscribe” link at the bottom of any marketing email. Once you “opt out”, you will no longer receive any marketing emails from us. We will continue to communicate with you regarding your service billing and support via email.

e. Data Controller. For the purposes of the GDPR, Lynch Marks of 950 Gilman St, Suite 210, Berkeley, CA 94710, USA is the data controller.

8. YOUR RIGHTS IF YOU ARE A “CONSUMER” UNDER THE LAWS OF THE STATE OF CALIFORNIA

a. Consumer. If you are a “Consumer” and any Personal Data that we collect falls under the definition of “personal information” as that term is defined under the California Consumer Privacy Act (CCPA), the following applies:

• You can ask us what personal data we hold about you, the source of the information, the use of your personal information, and you can ask us to access it, to have a copy of it, and to erase it, under certain circumstances (a “personal information request”) that was collected about you during the 12 months before your personal information request.
• You can ask us if the information was disclosed to third parties, the categories of personal information disclosed to third parties and the categories of third parties to whom such information was disclosed.
• To exercise your rights regarding your personal information by email, mail, or phone, please use the contact information provided at the bottom of this policy. When you make a personal information request, we will need to collect information from you so that we can verify your identity, and we will respond to all legitimate requests within 45 days.
• We will retain your personal information in accordance with our then current data retention policy, unless you otherwise request that it be deleted sooner, in accordance with this policy.
• You have the right not to be discriminated against because of exercising any of your rights under the CCPA.

b. No Sale. We do not sell your Personal Data to any third parties.

9. Other Terms

a. Industry Standard Security. While we use industry standard security measures to protect against the loss, misuse, and alteration of the Personal Data under our control, there is no guaranty that it cannot be compromised.

b. No Children Under Age 13. We do not intentionally gather Personal Data about visitors who are under the age of 13.

c. No Contractual Rights. This policy is not a contract and does not create any contractual rights or obligations.

d. Privacy Concerns. To exercise your rights regarding your Personal Data or if you have questions regarding this policy or our privacy practices, please email us at: privacy@lynchmarks.com, call us at: 510/559-7200 #2 or mail us at 950 Gilman St, Suite 210, Berkeley, CA 94710

e. Links to Third Party Sites. Our Service may contain links to other sites and services, which are owned and controlled by others. These third-party websites have their own policies regarding privacy, and you should review those policies.

f. Revisions to this Policy. We may change this policy at any time and changes will be posted on this page and where appropriate notified to you. Please check back frequently to see any updates or changes to our policy.